Dale Earnhardt Jr. and Orange 21 Launch the ``E Eyewear'' Brand

    Business Editors/Auto Racing Writers/Fashion Editors

    CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 24, 2005--Dale Earnhardt Jr. and Orange 21 Inc. (Nasdaq:ORNG) today announced the launch of the Dale Earnhardt Jr. signature sunglass series "E Eyewear."
    "Racing cars take you many places. Some days I'm in a suit, other days it's jeans and a t-shirt. When I designed my signature sunglass, the E 402, I wanted them to be versatile, and able to be worn anywhere. The E 402 blends `retro' McQueen style with class and confidence," said Dale Earnhardt Jr. "We put a lot of time in to designing and developing the E 402. I am very proud of the end result. I look forward to continuing to work with Orange 21 to further develop and distribute the `E Eyewear' collection."
    "E Eyewear" will be launched this weekend at the NASCAR Auto Club 500 race at California Motor Speedway in Fontana, California. E 402, Dale Earnhardt Jr.'s signature style, will be sold through Dale Earnhardt Jr.'s trackside merchandising vehicle.
    A press conference will be held at California Motor Speedway at 12:45 PM Pacific Standard Time, February 25, to introduce Dale Jr.'s signature style, the E 402.

    About Orange 21, Inc.

    Orange 21 develops brands that produce premium optical products. Orange 21's brands include Spy Optic, which manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle market, and E Eyewear, which manufactures the signature Dale Earnhardt Jr. sunglass line.

    Safe Harbor Statement

    Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release are not historical facts and may be considered forward-looking statements, , which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors that may cause actual results to differ materially from those in the forward-looking statements. Further information on potential risk factors that could affect Orange 21's business and its financial results are detailed in its filings with the Securities and Exchange Commission, including its Registration Statement on Form S-1 declared effective on December 13, 2004. Undue reliance should not be placed on forward-looking statements, which speak only as of the date that they are made.

--30--WAM/la*

CONTACT: Orange 21 Inc. Michael Brower, 760-804-8420 mbrower@spyoptic.com or Integrated Corporate Relations Andrew Greenebaum, 310-395-2215 (Investor Relations) agreenebaum@icrinc.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: MEDICAL SPORTS APPAREL/TEXTILES RETAIL PRODUCT MARKETING AGREEMENTS SOURCE: Orange 21 Inc.

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